A new look backed by new insight into real consumers.
Riva Home is delighted to unveil a fun new look for Furn. This new visual identity is playful and unique, reflecting the fresh insight that Riva Home has into the consumer, as individuals who are looking to create a home that reflects them.
After celebrating five years of unique best-selling designs that resonate with their target audience, Riva Home invested in more consumer insight by partnering with Journey Further, a Leeds-based marketing agency.
“We found that, whilst our consumer is cost-conscious and practical, they really want to preserve a part of themselves at home. However, they do need a little guidance on how to achieve that sense of personality. That’s where Furn comes in, offering accessible design and price.” – Anna Jones, Brand Manager.
This fresh insight helped strengthen the mission for Furn, which remains the same as when they first launched the brand in 2020:
– To create affordable home furnishings in trend colours, prints and styles, for every kind of home.
From modern essentials – like playful velvet cushions and everyday stylish throws – to truly showstopping prints, bedding styles and seasonal accessories, Furn’s products help consumers create spaces they adore.
Alongside a stronger direction, the visual identity was revamped to include a new logo, taglines, colour palette and the introduction of playful graphic elements to support the personality found in their iconic designs and the homes they go on to furnish.
All convey a sense of playfulness, an obsession with interiors and interior trends, and confidence that helps consumers build their dream home spaces.
“Furn is known in the home furnishings industry for confident designs that are full of personality, as we often push the boundaries of design in the middle market. We’re absolutely delighted that our new visual identity reflects this confidence, as we aim to make great design for the home accessible to everyone.” – Anna Jones, Brand Manager.
Discover the Furn collection on the Riva Home Trade Portal: https://portal.rivahome.com/collections/furn